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Walter Knoll公司imm Cologne 2014展位
只有为数不多的事物能让在米兰度过的一周更为美好。家具展便是其中一件，而且如果有幸能为一家令人印象深刻的品牌设计展位。
Walter Knoll公司imm Cologne 2014展位
一年一度的科隆国际家具展（imm Cologne）是家具行业每年展示新品的开篇展会，也是该行业最重要的标杆之一。历史悠久的传统企业Walter Knoll在重建其位于黑伦贝格（Herrenberg）的总部展厅之后，以本次的展台设计为构建其全新的品牌世界添加了又一新元素。
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借本次参加科隆家具展之机，Walter Knoll在全新的展台设计中运用透明、流畅的空间构造，无论从外或从内，引发访客对后续空间的好奇之感。展会所特有的抽象环境为一组组散发着故事性气氛的家具组合搭建了一个宁静而感性的背景。整个展台由一张特别为此而自行研发的黑色碳纤幕布包裹。幕布表面光影交叠，半遮半掩地透出背后彩色的对比空间。演示了不同材料与摄影主题的临时隔断，既简约又真实地为产品制造出一种故事性的环境。
>Room dividers displaying different surfaces and images provide a calm background and give a context to the products, while allowing concentrated focus on the product mise-en-scène.
>Room dividers displaying different surfaces and images provide a calm background and give a context to the products, while allowing concentrated focus on the product mise-en-scène.
>With its new exhibition stand for the imm cologne, Walter Knoll presents a transparent and flowing spatial architecture, which inspires curiosity about the next spatial situation from within and without.
>With its new exhibition stand for the imm cologne, Walter Knoll presents a transparent and flowing spatial architecture, which inspires curiosity about the next spatial situation from within and without.
>Different sections of the stand are delineated by means of a black carbon-fibre curtain that was specially developed for this exhibition.
>Different sections of the stand are delineated by means of a black carbon-fibre curtain that was specially developed for this exhibition.
>In the interior of the stand the material metamorphosis of the carbon-fibre fabric is enhanced by walls painted in strong, sensual colours immediately behind the curtain.
>In the interior of the stand the material metamorphosis of the carbon-fibre fabric is enhanced by walls painted in strong, sensual colours immediately behind the curtain.
>Single-stroke chalk drawings on blackboard surfaces illustrate the core strengths of the brand. The manual dexterity of the execution echoes the craftsmanship of the products themselves.
>Single-stroke chalk drawings on blackboard surfaces illustrate the core strengths of the brand. The manual dexterity of the execution echoes the craftsmanship of the products themselves.
>A cafeteria is located at the centre of the stand. Enclosed within another transparent mesh curtain, it forms the communicative heart of the stand.
>A cafeteria is located at the centre of the stand. Enclosed within another transparent mesh curtain, it forms the communicative heart of the stand.
Plan
Plan
资料和数据
团队
- Alexander Assmann
- Gunter Fleitz
- Tilla Goldberg
- Lena Hainzinger
- Hansen Hermawan
- Peter Ippolito
- You Seok Kirschenmann
- Frank Peisert
- Verena Schiffl
合作伙伴
- Yuan Peng, Illustration
- Skalecki Marketing & Kommunikation, Concept & Copywriting
