scroll

wgv Leit- und OrientierungssystemStuttgart, 2008

Who Am I? Where Am I Going? Good Corporate Design Can Be a Striking Way of Answering These Questions.

Expertises

wgv Leit- und Orientierungssystem

A building complex with the size and complexity of the WGV requires a clear guidance system. The signage clearly focuses on directing WGV employees through the building. Business partners, guests and clients, on the other hand, are met in person at the main reception. The graphic design for the signage pursues the simple and direct principle of being unobtrusive yet always visible. To make the most of the materials mix of glass, exposed concrete and wooden surfaces, the monochrome lettering was applied directly to the walls in three shades of dark grey to white. The guidance system is very flexible and can expand with additions and changing requirements.

1
Dark grey to white
2
Clear design
3
Facts & Figures

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l1

Dark grey to white

In order to make the material mix of glass, exposed concrete and wooden surfaces stand out, the lettering is applied directly to the walls in monochrome in three shades from dark grey to white. Only in the underground car park, with its very uneven ceiling appearance, are the orientation aids applied on signs with a wgv green background.

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem Dark grey to white2

Clear design

The graphic design of the guide follows a simple and direct basic idea - unobtrusive but present. The Blender font by Swiss type designer Nik Thönen is used for text labelling. This has a geometrically constructed effect and thus fits in with the clear architectural design. A complementary set of pictograms was developed based on this.

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l2 1

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l2 2

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l2 3

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l3

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l4 1

Württembergische Gemeindeversicherung a.G. wgv Leit- und Orientierungssystem l4 2

To complement this, the numerical room, floor and building codes as well as directional arrows are implemented in a braille font specially designed for wgv. The wayfinding system is flexible and can grow in line with changes and changing requirements.