With Ippolito Fleitz Group’s interdisciplinary expertise in product, interior, textile and brand design, the joint collection was to be launched at Milan Design Week with a spatial installation in the vaults of the Ventura Centrale, designed to enable visitors to experience the collection in a visual and haptic sense. However, as we all know, Milan Design Week was cancelled due to corona. Should the plans be shelved? Absolutely not! Our team and OBJECT CARPET found a creative and no less sensational solution: the installation was relocated into a film studio. In collaboration with prestigious fashion photographer Monica Menez, the scene was set for a short film. In the film ESCAPADE, the viewer watches vacuum robots and carpet cheeseburgers on a stage made entirely from carpets. Instead of going to Milan, you can now visit the installation from your home – both cinematically and digitally. The film makes it possible to experience the atmosphere of the structures, surfaces, colours and the impressive combinability of the products at first hand. With an ironic twinkle thrown in for good measure.
Spatial Installation to Launch Joint Carpet Collection
OBJECT CARPET × Ippolito Fleitz Group
Carpets float, meander and wind their way through space, forming bridges and flowing back down to the ground... The idea of an intriguing spatial installation to celebrate the launch of the joint carpet collection by OBJECT CARPET × Ippolito Fleitz Group was inspired by the OBJECT CARPET production site in Krefeld, which houses gigantic carpet dyeing machines, and where many limits of technical feasibility were discussed and pushed in developing the collection: ‘On the verge of madness and beyond’
Carpets float, meander and wind their way through space, forming bridges and flowing back down to the ground... The idea of an intriguing spatial installation was inspired by the OBJECT CARPET production site in Krefeld, which houses gigantic carpet dyeing machines, and where many limits of technical feasibility were discussed and pushed when developing the collection.
Unique Film Project Replaces Design Week Show
In collaboration with renowned fashion photographer Monica Menez, the spatial carpet installation became a filmset. In the short film ESCAPADE, the viewer encounters vacuum robots and carpet cheeseburgers in a world of their own, set on a stage made entirely from carpets.
Step into the Interactive Installation for a 360° Immersive Experience
In addition to the spectacular moving images, the spatial installation can be experienced as a 360° tour. With Monica Menez directing once again, the set was captured in 360° video and photographic images, inviting visitors to discover the collection at their leisure.
Facts & Figures
- Tilla Goldberg
- Peter Ippolito
- Georg Kast
- Axel Knapp
- Olha Martsynovska
- Ismaël Sanou
- Verena Schiffl
- Jörg Skalecki
- Anna Theodossiadou
- Julia Heuer, Textile design
- Monica Menez, Photography / Film Director
Awards & Publications
2021ADC – Art Directors ClubGoldener Nagel – Exhibition for Brand
2021Red Dot Award: Brands & Communication DesignAward – Digital Solutions: Fairs & Showrooms
2021Corporate Design PreisAuszeichnung – Corporate Staging
