A Fashion Store That Changes Its Name with Each New Visitor. While Retaining an Unmistakable Identity.

The streetwear concept store ›my name is‹ puts one´s individuality directly in the middle of their thinking.
My name is stands for different styles and directions in streetwear fashion to fit customer´s individual and personal style. It is not about the big and glamourous trends and stars oft he scene but about you and me with their unique thinking about things.
My name is collaborates within a lively network of musicians, artists, graphic designers and textile specialists for having special editions, workshops, events and actions around the theme of individuality and customisation of clothing and sneakers.