Customer Journey with a Waterfall. Staging a Light and Fluid Sales Experience in Hefei

The sales centre makes a spectacular impression, a first even for China, with a sunken plaza dominated by a towering artificial waterfall.

The sales centre makes a spectacular impression, a first even for China, with a sunken plaza dominated by a towering artificial waterfall. The flowing water symbolises the moment of change that visitors experience when they embark on the potential purchase of an apartment: Letting go of the old, welcoming in the new with energy and joy. The well-composed customer journey begins here in an oasis of green with lots of water. Inside, a fluid, elongated space is revealed, continuing the softness of the outside façade. Layered white and blue tones, and a playful use of texture and structure give the space depth. The interplay of shapes and materials in the space, from structured glass to curved ceilings, cites the endless flow and magic of water. The effect is one of soothing calm without any loss of vibrancy.

Upon entering, a large architectural model immediately captures the gaze. Here visitors can find out more about the project, about the CIFI brand and the different equipment specifications for the apartments. A multimedia room continues the leitmotif: Deep blue and dissolved edges create endless expanses, while delicate LED filaments conjure up the waterfall theme once again. Here multimedia immerses visitors in the values and qualities of the project, before their visit continues with a tour of a model apartment. Back in the sales centre, a light, fluid space with a reflective, stainless steel ceiling traces the glass façade. The deeper you penetrate the space, the calmer and more concentrated the atmosphere becomes. The perfect place for consultations and sales discussions, complemented by a water bar.