打造偶像级产品。渴望清澈的阳光。

Bolon Eyewear

Shanghai / 2015

打造偶像级产品。渴望清澈的阳光。

Bolon Eyewear

Shanghai / 2015


Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon暴龙眼镜是全球最大的眼镜制造商之一,在中国享有独一无二的知名度。在这一市场细分下,Bolon的定位是高端生活方式品牌。围绕法国著名女演员苏菲·玛索展开的核心市场推广活动追求体现法式的高雅和时尚意识。我们为其设计的全新店面使这一诉求融汇到空间元素当中。肖像式展架和金色天花等别具一格,独具陈述性的空间元素强烈体现出该品牌重建市场形象的领军自信地位。

线条清晰,具有快速识别性的肖像式的产品展架是本次设计的核心。白色正方形托盘彼此直角正交排列,在展墙上构成一个严谨的三位网格,为每一款眼镜赋予一个自己专属的舞台。有的放矢的射灯排列进一步突出了产品给人留下的印象。每款眼镜既由托盘发射出的底光照亮,尽现其特有色泽,同时又由悬浮其上的竖直隔板上安装的LED射灯从顶部照亮,令其获得一种被光辉包围的气氛。
店面空间用料考究,地面采用白色大理石铺设,棱角分明的独立展柜以及咨询台则采用黑色大理石打造。一面墙体采用真皮包裹,在空间中构成一个柔软的视觉中心,平添温暖气质,为深入的购买咨询创造理想条件。金色天花板使整个空间光芒四射,让人想起阳光明媚的海边的风光。

肖像式的产品展示方式既适合个性化的旗舰店内饰,又满足小规模店面或店中店对产品展示的要求。

类别

奖项

  • 2017 / a&d Trophy Awards
    Trophy Awards – Certificate of Excellence
  • 2016 / Codega Prize
    2nd Winner
  • 2016 / iF DESIGN AWARD
    Interior Architecture – Showroom
  • 2016 / LDA Lighting Design Awards
    Highly Commended: Retail Project of the Year
  • 2016 / Deutscher Lichtdesign-Preis
    Winner Best International Project
  • 2016 / darc awards
    Winner: Best Interior Lighting Scheme – Low Budget
  • 2015 / DDC Award Gute Gestaltung
    Bronze Award

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.


Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects
Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting.


Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects
Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects
Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 项目客户 Ippolito Fleitz Group – Identity Architects
客户
  • Xiamen Artgri Optical Co.,Ltd.
地点
  • Shanghai
    1189 Nanjing West Rd, Jing’an District, Shanghai, China
状态
  • 已完成 (2015)
类别
摄影
  • Shuhe Architectual Photography
团队
  • Michael Bertram
  • Gunter Fleitz
  • Timo Flott
  • Tilla Goldberg
  • Hansen Hermawan
  • Peter Ippolito
  • Daniel Juric
  • Ho Kim
  • Tim Lessmann
  • Senhui Qiu
  • Mario Rodriguez
  • Verena Schiffl
  • Anke Wankmüller
合作伙伴
  • pfarré lighting design (Lighting Design)
版权
  • Ippolito Fleitz Group