理解俄罗斯市场特性的同时,为思维插上翅膀。

BORK莫斯科旗舰店

Moscow / 2011

理解俄罗斯市场特性的同时,为思维插上翅膀。

BORK莫斯科旗舰店

Moscow / 2011


BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK是俄罗斯家电市场上的一个高端品牌。为了体现这一面向高档消费市场产品类别,厂家选择在莫斯科的顶级地段开设一家奢华旗舰店。店面设计的主旨在于直接指向俄罗斯市场,突出BORK的奢华品牌定位。该店面的空间设计游弋于高级时装店与起居室之间,高光和哑光的表面质感交替搭配,天然材质和直线条的形态配合使这一品牌的奢华之感弥漫于空间。产品的展示形式着重采用单件式的陈列方式。

类别

奖项

  • 2014 / AIT Award
    International Retail & Presentation Award – Best Design Concept
  • 2013 / Deutscher Lichtdesign-Preis
    Shortlist – International Project
  • 2012 / iF communication design award
    Award

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

Featuring a fascinating interplay of boutique and living room as well as shiny and matt surfaces, the flagship store is the essence of the premium brand distilled in space.


BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects
BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects
BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

The challenge was to execute a shop design in order to position Bork as a clearly identifiable luxury brand within the russian market.


BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects
BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects

BORK莫斯科旗舰店, Moscow. 项目客户 Ippolito Fleitz Group – Identity Architects
客户
  • BORK
地点
  • Moscow
状态
  • 已完成 (2011)
类别
摄影
  • Zooey Braun
团队
  • Tilla Goldberg
  • Christian Kirschenmann
  • Tim Lessmann
  • Frank Peisert
  • Daniela Schröder
合作伙伴
  • pfarré lighting design (Lighting Design)
版权
  • Ippolito Fleitz Group