百年品牌。以精选的配料调制全新面貌。

Rösle BBQ Magazine

Marktoberdorf / 2012–2013

百年品牌。以精选的配料调制全新面貌。

Rösle BBQ Magazine

Marktoberdorf / 2012–2013


Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects

Are we really witnessing the end of kitchen culture? The mass consumption of mass-produced meals might lead one to think re-heating is the new cooking. But there are always counter-currents and revivals in the marketplace to offer hope.

But hope alone doesn’t create a brand strategy. To set a brand on an exciting, successful pathway you have to engage – actively, intensively – with topics like changing habits, needs, products and food quality. Which is exactly what Rösle has done.

The company was recently named the brand of the century, just in time for its 125th anniversary. And we had the pleasure of taking these thoughts and turning them into results, from concept to creation. The overriding concept is that the essential superiority of the products – familiar, functional, high-quality – must have space to resonate.

An expanded brand space which encompasses the love of good food, the joy in preparation and the cultural value of enjoyment, for Rösle to use in a nuanced and adaptable way: Love. Cook. Live.


Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects

Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects
Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects
Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects
Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects

Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects
Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects
Rösle BBQ Magazine, Marktoberdorf. 项目客户 Ippolito Fleitz Group – Identity Architects
客户
  • RÖSLE GmbH & Co. KG
地点
  • Marktoberdorf
状态
  • 已完成 (2012–2013)
类别
团队
  • Frank Faßmer
  • Gunter Fleitz
  • Anatolij Gutsch
  • Peter Ippolito
  • Axel Knapp
  • Felix Rabe
合作伙伴
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
版权
  • Ippolito Fleitz Group