»Das Baumhaus der HassiaGruppe – Grafik im Raum«

The Treehouse – Spatial Communication, Bad Vilbel. 项目客户 Ippolito Fleitz Group – Identity Architects

HassiaGruppe is Germany’s largest brand manufacturer in the soft drinks sector. The new office building in Bad Vilbel in Hessen is an expression of its brand values: here, a pioneering spirit and innovative drive meet tradition and solid entrepreneurship. In addition to designing its work worlds, we were also responsible for the interior graphic design and guidance system.
Since 2018, the portfolio of the family-run company has included soft drinks brand, Bionade. Its brand essence – Inimitable in Every Flavour – served as a principal source of inspiration, as did its claim to be an honest, natural product. The two apple trees planted on the flat roof, which give the building its name, represent this particular facet: welcome to the Treehouse.

Nature-conscious and sustainable

The nature theme runs consistently throughout the spatial concept with the use of lush greenery and sustainable materials. Yet it also permeates the naming and interior graphic design. The names of the building’s conference rooms all reference the nature theme: Large meetings can be held in Wildflower Meadow or Refuge. Whereas Glade, Orchard, Shelter, Bird’s Nest, Spring and Waterfall are places in which thoughts and ideas can bubble up, despite being smaller spaces.
The top floor is designed as an entirely creative and agile floor. Here you can meet in Gazebo, Hide or Pergola, before stepping straight out onto the terrace to seek inspiration in the fresh air while feasting your eyes on wide-ranging views.

Lemonades and sparkling drinks in cast form

The interior graphic design is derived from the visuals of HassiaGruppe and Bionade. The shapes used mimic the bottlecaps of Bionade bottles or the curved lines of the Hassia lettering. Otherwise, we let it positively blossom, grow, sparkle and bubble with a whole host of geometric shapes. The colour selection draws on the product palette, setting fresh lemonade accents in leaf green, lemon, deep blue or spring blue.
The floor graphics mark individual areas and help zone the rooms. Thanks to varying graphic designs, highly individualised, independent areas are created. The theme then reappears on the walls in the WCs, for example. On the individual floors, orange, blackcurrant and mineral water were the inspiration for a room in which you can refresh yourself in both senses. Our proof that brand identity can also work in functional spaces.

The interior graphic design and guidance system draw directly from the brand essence, as well as from the company’s values and aims. However, the communication formats are not posters, screens or messages on walls, but a lively interplay of graphic design, interior design and architecture. The atmosphere is inspiring and exudes positive energy – creating identity-forming momentum for both Bionade and HassiaGruppe.