人与自然的对话: 重庆市最有艺术气息的体验式售楼中心

CiFi Sales Center “The Landscape”

Chongqing / 2018–2019

人与自然的对话: 重庆市最有艺术气息的体验式售楼中心

CiFi Sales Center “The Landscape”

Chongqing / 2018–2019


CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

千禧一代是中国最具购买力的人群。他们年轻、富裕又注重生活方式。同时他们也渴望体验大自然,体验一种精致、富有艺术气息的生活方式,远离大城市的繁忙与嘈杂。旭辉∙江山雲出售楼中心位于重庆悦来生态城核心区的一线滨江山巅之上,不仅是一座新建楼盘售楼处,更是客户梦想的象征,也是旭辉与客户沟通的重要渠道。这座标志性建筑代表了一种居住理念,用极简和回归自然的设计语言表达着对大自然的敬畏。这座售楼中心并非纯粹只是一个销售点,它更多的是为有意购房的客户营造一个内容丰富、氛围轻松的体验空间。本次设计也考虑到销售阶段工作完成后的空间功能转变,为未来的居住社区提供了一个具有雕塑感和灵动美的公共休闲聚点。

与大自然融为一体的艺术画廊
目前重庆居民总数已超过3千万,是世界具有代表性的大都市之一。旭辉∙江山雲出售楼处坐落在树木森郁、植被环绕的重庆城市边缘,建筑如雕塑融入江湾与山体中——这是一座独特的展示空间,仅从外观就让人联想到艺术画廊。在玻璃幕墙的映衬下,感觉家具和艺术品始终如创作对象一般:它们从外形、结构和表面上反映周围的景观,以此形式促进与艺术和自然的对话。在这里,我们将客户的需求和意愿柔和地延伸到各个小空间中。为了突出建筑所具有的特性,我们采用了简单、冷静但又不失高压的白色与灰黑色的搭配,强调室外景观为空间带来的震撼感。

景观内外流动,居所亲近自然
建筑幕墙由玻璃和钢结构打造,线条流畅简洁,科技感和未来感十足。由于四面均为半透明的玻璃外墙,这座两层楼高的全悬挑空间得以融入到周围景观中,成为一个和谐的整体。这种大胆的设计手法把外部景观引入室内,实现与自然环境的联通,增进内心与外在、人与自然之间不断延续的对话。来访者肯定会注意到,新住宅区是如此亲近自然,绝对是躲避大都市喧嚣的世外桃源。玻璃幕墙的布局和窗格大小给予空间相应的宽敞度,营造出通透舒适的效果:仿佛在1700平方米内水平方向上,内外景观之间相互流动。

赋予客户此行双重意义
旭辉∙江山雲出售楼中心不仅展开双臂拥抱大自然,室内空间弧形墙体与空间的功能布局带来的流动性引导者整个参观动线。沿着两层之间的艺术旋转楼梯,空间开启一段更加直观的参观旅程。到访者在来回穿梭的过程中无法“一览无遗”,能够更深入、集中地探索旭辉生活空间,体验通透飘逸的光影美学。一层主要包含品牌展示和楼盘信息介绍等主题,夹层与第二层则是关于在售楼盘展示、沙盘区及商谈区。售楼中心内每个角落从不同角度设置照明,穿插多媒体形式以呈现最佳展示效果。借助这种方式,我们让客户在幽静的艺术空间中慢慢享受旭辉带来的生活理念与艺术格调、开拓对项目的全新的视野。


CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

銷售中心不僅僅是一個優雅的公寓零售空間 - 它是客戶夢想和重要溝通工具的象徵。


CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

銷售中心不僅僅是開放自然;它還向客戶開放 - 以兩層樓的直觀客戶旅程形式。


CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects

CiFi Sales Center “The Landscape”, Chongqing. 项目客户 Ippolito Fleitz Group – Identity Architects
客户
  • CIFI Group Ltd.
地点
  • Chongqing
状态
  • 项目 (2018–2019)
类别
摄影
  • Highlight Images (Spencer Huang)
团队
  • Ruth Calimlim
  • Wei Gao
  • Peiyu Ho
  • Peter Ippolito
  • Jose Miso
  • David Tong
  • Yu Yan
版权
  • Ippolito Fleitz Group