Wilford Schupp is one of the leading architects in Germany and beyond. The firm built a huge reputation and received much recognition for the Staatsgalerie Stuttgart and further developments along Stuttgart’s so-called cultural mile. With the new Orange Blu brand, a forward-looking reorientation is given a new name and a modernised identity. We provided significant support throughout the process of reorientation, defining the brand and infusing it with a content-rich, visual identity. With profound knowledge of the industry and a structured approach in the communication strategy.