A Chinese jewellery brand blossoms anew – in stores, branding and communication.

千叶珠宝

Beijing / 2015

A Chinese jewellery brand blossoms anew – in stores, branding and communication.

千叶珠宝

Beijing / 2015


千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

Keer is a Chinese jewellery brand. Against the backdrop of a competitive home market and the entry of well-known western jewellery brands into the Chinese market, our brief was to effect a comprehensive brand relaunch. We developed an optimum interplay of redesigned stores, Corporate Design and communication to unfurl the potential of the brand and clearly position Keer in the market.


千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects

千叶珠宝, Beijing. 项目客户 Ippolito Fleitz Group – Identity Architects
客户
  • Beijing Keerworld Jewelry Co., Ltd
地点
  • Beijing
状态
  • 已完成 (2015)
类别
团队
  • Florian Holzer
  • Peter Ippolito
  • Axel Knapp
  • Kirsten Wagenbrenner-Ziegler
合作伙伴
  • Skalecki Marketing & Kommunikation (Concept & Copywriting)
版权
  • Ippolito Fleitz Group