The spatial strategy employs thoughtful contrasts to create dynamic environments. Modular ceilings establish order, while intentionally dislocated functional zones beneath spark interest and encourage exploration. Clean lines in focused work areas are softened by hotel-inspired furnishings and warm accents, creating an atmosphere that bridges professional efficiency with lifestyle comfort. This approach reflects the modern workplace's dual nature: structured yet flexible, technological yet human.
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MAX Zone Show Office Hangzhou
Where E-Commerce Meets Human-Centric Design
MAX Zone Show Office Hangzhou
In Hangzhou, China's e-commerce capital, home to over 55,000 companies specialising in cross-border online business, MAX Technology Park tries to push workplace design forward a few steps. The recently completed 2,200-square-metre show office within the 264,000-square-metre complex serves as an example for a next generation office that is adaptive, collaborative, and innovative.
The design addresses a fundamental shift in workplace expectations, particularly among younger generations who prioritise value creation and meaningful career trajectories over conventional office structures. More importantly, it meets the needs of the target clients—businesses in the rapidly evolving e-commerce sector, where innovation flourishes through human interaction and interdisciplinary exchange.
The Art of Balance
This balance extends to the material and colour choices throughout the show office. Natural textures are preserved and enhanced with technological aesthetics, while the colour scheme juxtaposes vibrant, energising hues with serene tones. This duality supports both spontaneous interaction and focused work—essential elements of modern workplace dynamics.
The lobby's impressive seven-and-a-half-metre height gives place to a striking architectural statement where functional spaces—reception, lounge, exhibition area, meeting rooms, and an auditorium—are stacked like geometric building blocks. This design creates a vibrant environment that encourages interaction and learning. At a glance, it captures the organisation's energy, motivation, and creative spirit, making an instant and powerful first impression that perfectly embodies the company's forward-thinking approach.
Expert in Digital Communication
The second floor houses specialised functions essential to e-commerce operations, including R&D laboratories and broadcasting facilities. These spaces reflects a new approach to organisational communication in the digital era. State of art broadcasting facilities enable leadership to engage directly and transparently with stakeholders, providing a platform for real-time interaction. On the other hand, these rooms demonstrate the company's commitment to adaptability and innovation, making it attractive to forward-thinking talent.
New Landscape of Work
The third and fourth floors reimagine the traditional workspace by introducing workstations of varying scales and orientations. Flexible layouts create subtle spatial illusions, allowing employees to transcend conventional office configurations. Landscape workstations support both individual work and informal meetings, offering a balanced environment where employees can choose to work alone or collaboratively. Strategically placed pantries, communal tables, and round tables act as social hubs, fostering serendipity, spontaneous interactions and idea exchange.
Yes, We Care
The fifth floor, dedicated to senior offices and meeting rooms, adopts a softer approach to space planning. A central column, reimagined as an architectural "tree," extends arched branches throughout the space—a metaphorical representation of caring leadership approach that is simultaneously strong and nurturing.
Blueprint for Growth
This project exemplifies how workspace design can embrace complexity without imposing rigidity. It demonstrates that future-proof offices require frameworks that maintain distinctive character while adapting to evolving needs—an approach particularly relevant to Hangzhou's dynamic e-commerce sector, where innovation arises from both spontaneous encounters and planned collaboration.
Zahlen & Fakten
Kunde
Shanghai Gold Concord Group Co., Ltd
Status
Realisiert
(2024)
Fotografie
Zhu Di
Expertisen
Orte der Arbeit
Copyright
Ippolito Fleitz Group
Team
- Halil Dogan
- Peter Ippolito
- Yi Li
- Guanlin Li
- Leo Luo
- Steven Shangguan
- Patrick Wu
- Jill Yang
- Aaron Ye
Auszeichnungen & Veröffentlichungen
Online-Medien
