The product as icon. And yearning for a bright, sunshiny day.

Bolon Eyewear

Shanghai / 2015

The product as icon. And yearning for a bright, sunshiny day.

Bolon Eyewear

Shanghai / 2015


Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon is one of the world’s largest spectacles manufacturers and China’s best-known sunglasses brand. The Bolon brand is positioned as a premium lifestyle brand in this segment. The main advertising campaign, revolving around French actress Sophie Marceau, evokes French elegance and fashion consciousness. Our new store design offers a clear spatial interpretation of this attitude. Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.

The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting. Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.
The shop space is characterised by the use of high-quality materials such as a white marble floor and black marble for the characteristic presentation cases and service desk. A leather-covered expanse of wall provides an additional focal point within the space, as well as creating a warm setting for in-depth consultations. The golden ceiling makes the whole space glow, awakening memories of bright, sunshiny days at the beach.

The iconic product presentation is perfectly suited to individualised flagship architecture. However it can be employed in an equally striking and convincing way in smaller stores and shop-in-shop units.

프로젝트 구분

수상정보

  • 2017 / a&d Trophy Awards
    Trophy Awards – Certificate of Excellence
  • 2016 / Codega Prize
    2nd Winner
  • 2016 / iF DESIGN AWARD
    Interior Architecture – Showroom
  • 2016 / LDA Lighting Design Awards
    Highly Commended: Retail Project of the Year
  • 2016 / Deutscher Lichtdesign-Preis
    Winner Best International Project
  • 2016 / darc awards
    Winner: Best Interior Lighting Scheme – Low Budget
  • 2015 / DDC Award Gute Gestaltung
    Bronze Award

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.


Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting.


Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Bolon Eyewear, Shanghai. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
고객사
  • Xiamen Artgri Optical Co.,Ltd.
위치
  • Shanghai
    1189 Nanjing West Rd, Jing’an District, Shanghai, China
현황
  • 완료 (2015)
프로젝트 구분
사진촬영
  • Shuhe Architectual Photography
프로젝트 팀
  • Michael Bertram
  • Gunter Fleitz
  • Timo Flott
  • Tilla Goldberg
  • Hansen Hermawan
  • Peter Ippolito
  • Daniel Juric
  • Ho Kim
  • Tim Lessmann
  • Senhui Qiu
  • Mario Rodriguez
  • Verena Schiffl
  • Anke Wankmüller
파트너
  • pfarré lighting design (Lighting Design)
저작권
  • Ippolito Fleitz Group