Beiersdorf understands that people come in all shapes, types and colours. Which is why diversity is an important consideration in every single product. This company philosophy is reflected in our new brand architecture, which is implemented for the first time in the new company headquarters in Hamburg. The characteristic brand colours blue and white are complemented by different skin tones. A consistent alignment with New Work is pursued in both the floor plan and in the design of the different modules. And with the help of our global design guidelines, the concept can now be rolled out to all international locations.