New spaces for art. New spaces for orientation.

Schauwerk Sindelfingen – Guidance and orientation system

Sindelfingen / 2022

New spaces for art. New spaces for orientation.

Schauwerk Sindelfingen – Guidance and orientation system

Sindelfingen / 2022


Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Since its opening in June 2010, the Schauwerk in Sindelfingen has become a recognised destination for contemporary art. Collected by the Schaufler family, the collection includes more than 3,500 artworks from the past five decades, displayed over an area of around 6,000 m². Several new extensions, including a large art warehouse, made a new guidance system for Schauwerk visitors essential. With the theme of ‘moving surfaces’, we designed a visually stringent guidance system that integrates perfectly with the architecture and function of the buildings.

Turning the corner intuitively

The colour design and form of the signage perfectly reflect the spatial atmosphere. Interlocking fields and shapes form the basis for a graphic design that does not compete with the art on display. Mint green signs take art lovers by the hand upon arrival in the underground car park. From here, visitors intuitively follow the distinctive signage icons, which guide them on a sometimes indirect path and safely navigate each corner. In many places, the colour surfaces break up the one-dimensionality by folding around corners and edges. The edge lengths of the colour surfaces allow visitors to ascertain at a glance how far they are from their destination.
We retained this dynamic in the labelling of the workshop and meeting rooms. Colour areas applied across double doors break apart when the door opens, revealing new abstract shape play to the viewer.

Lettering in motion

On the lifts, the positioning of the lettering on the vertical axis depends on the viewer’s location in the building. And we paid close attention to enhancing barrier-free access to the museum. Information for visitors with restricted mobility is placed at the appropriate height and indicates the barrier-free route through the building.

The icon as flaneur

The pictograms of the guidance system were all custom-designed. They were modelled on the users of the building and depict figures in the pose of viewers. The silhouettes of the pictogram figures are as contemporary as the art the building houses; we deliberately dispense with hats, walking sticks and stiff skirts.
Speaking of flaneurs: The museum’s logo and wordmark are intended as a widely recognisable signal on the main building to guide passers-by to the main entrance to the museum. The corrugated metal façade posed a challenge here, which we solved through an ingenious deformation of the logo. The logo is now clearly visible even from a distance.


Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

The colour design and form of the guidance system reflect the architectural language and the interior atmosphere.


Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

The guidance system sets surfaces in motion, opens up spaces, points the way and provides orientation for all visitors.


Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

In many places, the colour surfaces break up their one-dimensionality by folding around corners and edges.


Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Schauwerk Sindelfingen – Guidance and orientation system, Sindelfingen. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
고객사
  • The Schaufler Foundation
위치
  • Sindelfingen
    Eschenbrünnlestraße 15
현황
  • 완료 (2022)
프로젝트 구분
사진촬영
  • Ippolito Fleitz Group
프로젝트 팀
  • Matthias Hohmann
  • Axel Knapp
  • Lea Mayer
  • Katja-Lisette Seger
  • Carolin Stusak
파트너
  • Stefan Dziallas (Icon System Design)
저작권
  • Ippolito Fleitz Group