Bathroom surfaces of the future.

rebado NEWNATURE

Rehau / 2021

Bathroom surfaces of the future.

rebado NEWNATURE

Rehau / 2021


rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

rebado specialises in high-quality design surfaces for bathrooms. We designed the NEWNATURE collection, which takes nature’s infinite variety of forms as inspiration, using it as a springboard into a stand-alone, abstract interpretation. In addition to 9 unicolor products, the collection includes three varied patterns: Swarm, Wipes and Gravity. These motifs are printed in large format onto mineral fibre boards. They combine high quality and a yearning for nature with sustainable production and cost-efficient processing. Thus introducing a new piece of the natural world into the bathroom.

The bathroom, an intimate place

With the continual advance of digitalisation, analogue moments of physical well-being are becoming increasingly important to us all. The bathroom is the place where the day begins and ends. Here we perform our everyday rituals and return to more physical sensations. Serving as a balance to virtual meetings and too much screen time, both professionally and privately, the bathroom offers unmitigated bodily experiences not found elsewhere: the tingle of bath salts, the scent of your favourite shampoo, warm water against your skin. Which is why it was clear to us: NEWNATURE must not only be functional, but also convey this feeling of close physical contact aesthetically. After all, the bathroom is your retreat space, a place for sensuality and relishing your own identity.

Echoes that provide scope for your own associations

NEWNATURE references breath-taking landscapes, natural structures and phenomena that have been subjected to a process of alienation: We zoom in, scale, layer, colour and redraw the motifs. In this way we create echoes, rather than identifiable images; the graphics remain open to personal interpretation. ‘Swarm’ is a motif that depicts the condensing and dissolving of clouds of particles. It is reminiscent of the orderly chaos of a murmuration of starlings or the flickering of iron filings. ‘Wipes’ consists of the traces of large, sweeping movements, embodying a dynamic rhythm, permeated by a lively energy that is captured in the moment. And with ‘Gravity’ we ask the question: Why always stay on the ground? Macro shots of natural stones that are overlaid with scientific images of the surface of Mars bring intense tactility into the space.

Natural products from a closed-loop material cycle

The play of movement and blurring, together with abstract impressions, creates an unusual spatial depth for a printed surface. Furthermore, the ‘Blue Angel’ environmental label-certified surfaces are created in a closed-loop material cycle, and as natural products, are particularly suitable for allergy sufferers. Supplemented by 9 unicolor products, our large-format collection opens up completely new design possibilities for the bathroom: The boards can be laid seamlessly on floors and on walls, and are much easier and less time-consuming to lay than ceramic tiles. They allow for the creation of a homogeneous, immersive space that radiates a new form of naturalness and organic well-being.

프로젝트 구분


rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

‘Swarm’ is a motif of condensing and dissolving particle clouds. It is reminiscent of the orderly chaos of a murmuration of starlings or magnetised iron filings.



rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

We have artistically developed and reinterpreted natural phenomena to embody moments between abstraction and figuration. Each person sees something different in them.



rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
rebado NEWNATURE, Rehau. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

고객사
  • New Ventures GmbH
위치
  • Rehau
현황
  • 완료 (2021)
프로젝트 구분
프로젝트 팀
  • Tilla Goldberg
  • Jonathan Ihm
  • Verena Schiffl
파트너
  • Wessinger & Peng (Illustration)
저작권
  • Ippolito Fleitz Group