Awakening a new desire for textiles in interior architects and designers.

OBJECT CARPET × Ippolito Fleitz Group campaign

Denkendorf / 2020

Awakening a new desire for textiles in interior architects and designers.

OBJECT CARPET × Ippolito Fleitz Group campaign

Denkendorf / 2020


OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

The new carpet collection from the collaboration between carpet manufacturer OBJECT CARPET and Ippolito Fleitz Group is much more than just another beautiful carpet collection: All eight carpets, available in a total of 111 colourways, have been designed from the spatial perspective of the renowned interior architects, and their design allows the carpets to be combined at will in different spatial situations. And because no one can communicate this better than the Stuttgart-based studio itself, the campaign was also created in-house and integrates interdisciplinary expertise from interior, product design and branding.

A carpet sets the stage for the room
In the context of offices, shops and hospitality, today’s interior designers consider rooms in a much more focused way in terms of atmosphere, zoning, specification quality and various use aspects. And the carpet provides the stage on which people act. With ‘The rebirth of textiles’, the OBJECT CARPET × Ippolito Fleitz Group collection is an invitation to approach these new demands freely and creatively. The informative and striking campaign thus shows how combinability creates spatial effects in a unique, remarkable and previously unseen way.

The fashion photographer and the giant machine
Our campaign draws on a large spatial installation. The carpets from the collection meander, flow and swing through the space, inviting the viewer to see the carpet as a spatial design force. The source of inspiration for this installation was the gigantic carpet dyeing bath machine at OBJECT CARPET’s production site in Krefeld. The spatial installation is used by fashion photographer Monica Menez for her bold campaign motifs and for the short film ‘Escapade’, which is filmed in the style of a music video. Furthermore, the installation can be accessed by anyone and from anywhere as an interactive 360° application.

111 products in 2.30 m
A great benefit of the collection is the way in which all the carpet designs and colourways can be freely combined. The campaign demonstrates this by packing a high level of information into sample cards (including an 2,30 metre presentation box with all 111 product variants) and onto the website – as well as being visually generous and entertaining in advertising motifs, social media, video and a 360° application. Thus on every level, interested parties receive fun, creative access to the unique possibilities the collection has to offer, as well as to the underlying idea of the development perspective deriving from the spatial application.

With mettle into the market
A client or manufacturer is seldom so brave. But OBJECT CARPET gave us a free hand: with the collection that was consistently developed from an interior architect’s perspective, as well as with the translation of the campaign into branding and communication. As a result, the OBJECT CARPET brand benefits from the message that it understands the market and its new application demands from the perspective of designers and architects – and inspires them in a highly contemporary way.

Fishing for compliments
The entire collection is produced in an ecologically sustainable way. The collection is made from Econyl, which is bitumen-free, pre-washed and free of harmful substances. Right up to the use of materials made from recycled fishing nets – an initiative to which OBJECT CARPET is firmly committed. Once in use, the carpets contribute to an improved work atmosphere and therefore underpin social interaction from the ground up.

프로젝트 구분

수상정보

  • 2021 / ADC – Art Directors Club
    Silberner Nagel – Photography for Brand Building


OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

The iconic imagery shapes the communicative identity of the collection and creates recognition. It polarizes, remains in the memory and creates a positive furor.


OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Our editorial photoshoot tells the story of the collection from its inception. Using the motif ‘On the carpet with...’ our protagonists spirit the viewer away into the fascinating world of carpet development.



How to make carpets into a digital experience? With a 360° VR experience that brings fresh thinking to spaces. And with a content strategy that draws content from the key features and the collection’s creation process, exploiting the visual power of the campaign and the short film.

OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects



OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

The view book and the colour books are tools with which interior designers can use the extraordinary combinability of the collection to create exciting dialogues between colours and structures.



OBJECT CARPET × Ippolito Fleitz Group campaign, Denkendorf. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
고객사
  • Object Carpet GmbH
위치
  • Denkendorf
현황
  • 완료 (2020)
프로젝트 구분
사진촬영
  • Philip Kottlorz
  • Monica Menez
  • Ippolito Fleitz Group
프로젝트 팀
  • Tilla Goldberg
  • Peter Ippolito
  • Georg Kast
  • Axel Knapp
  • Olha Martsynovska
  • Ismaël Sanou
  • Verena Schiffl
  • Jörg Skalecki
  • Anna Theodossiadou
파트너
  • Julia Heuer (Textile design)
  • Monica Menez (Photography / Film Director)
저작권
  • Ippolito Fleitz Group