At home away from home

Joyn Serviced Living Apartments

Leipzig / 2018–2019

At home away from home

Joyn Serviced Living Apartments

Leipzig / 2018–2019


Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Travel is the new living
Vienna, Munich, Cologne, Brussels, Hamburg, Frankfurt – more and more professionals are on the move these days. And are the target group of a clever new living concept: Joyn Serviced Living combines the comfort of a hotel with the informality of your own four walls. The team at IFG has developed both branding and interior for these novel micro apartments. Based on a meticulous analysis of the target group and its habits, an optimum living environment was created: The new nomad is professionally successful, community-oriented, digitally socialised – and at the same time yearns to be more grounded. A temporary home must therefore strike a balance between agility and connectedness: links to the city, its inhabitants and its social scene are just as important as creating a retreat that offers complete tranquillity. The roll-out is planned across German-speaking countries over the next few years. Apartments in Munich and Vienna lead the way and are already open for business.

Open for everything
The idea behind this novel living concept is to furnish business nomads with a temporary home base – wherever they are in the world. Each individual apartment has been designed in alignment with the requirements of the target group: a wish to feel part of the whole, while being able to retreat into independence at any time. Classic offers such as discreet and anonymous hotels do not meet this wish, nor does the concept of a permanent second home. This market niche is how the idea of serviced living originated: offering flexibility and the service level of a hotel, a feeling of being at home, yet with a connection to the city and the community feel of a shared apartment. Here you can have your laundry washed, order food or rent bicycles, but also cook with other guests in the communal kitchen, celebrate an occasion in the lobby or work in the open-plan area: the entire ground floor is designed to put the co into community.

A place to weigh anchor
Since always doing the same thing does not bring you different results, the team at IFG tweaked the layout of the conventional hotel room in creating the new micro apartments. In a Joyn apartment, the living and dining area is where the bed might normally be found. In this way, the generous window fronts remain free for reading, lounging or simply gazing out onto the world. Smart equipment transforms compact spaces into agile experience zones: Depending on how the occupant chooses to swivel the lamp or draw the curtains, one and the same area changes from living room into office into lounge, can be a one-room or two-room apartment, with the option of bright or ambient lighting. And in the midst of all this diversity, wooden surfaces and textiles create a tactile anchor to the virtual world – and an increasingly volatile reality.


Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects


Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects


Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Joyn Serviced Living Apartments, Leipzig. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
고객사
  • UPARTMENTS Real Estate GmbH
위치
  • Leipzig
현황
  • 완료 (2018–2019)
프로젝트 구분
사진촬영
  • Philip Kottlorz
프로젝트 팀
  • Alexander Assmann
  • Timo Flott
  • Alberto Franco Flores
  • Lena Grzib
  • Katja Heinemann
  • Christian Kirschenmann
  • Andrea Martinez
  • Verena Schiffl
  • Johannes Steinle
  • Fabiane Unger
  • Maren Witopil
저작권
  • Ippolito Fleitz Group