Sonnenhotels (Sun Hotels) is an umbrella brand that affiliates individually run hotels, located in popular holiday regions in Germany and Austria. Within the dynamically changing hotel sector, the family-run brand seeks to hone its positioning and establish a firm foundation for continued growth. Against this background, we have developed a distinct brand expression and a consistent redesign. Across all content and design levels and media, throughout a typical customer journey from the website to the weather forecast.
A guiding principle of the brand touches the very heart of the target group: A holiday in a sun hotel lets the sunshine into your heart.
High consistency for the new brand design: From a new logo design and a centrally manageable Corporate Design for all the individual hotels to developing a new visual idiom and designing individual icons to aid navigation and guidance across all media.