All parents want the very best for their babies. Sleepyhead products help babies feel safe – while we create a magical brand world. For the Kind+Jugend 2018 trade fair, we spirit visitors away into a circus big top. Long bands of paper are attached to a central ring, creating an open ceiling. On the walls, these bands are superimposed to form five layers, creating a light and airy mantle. The decorative floor elements also conjure up the circus world. The products resemble acrobats on their pedestals and draw visitors’ attention to them, thanks to the otherwise neutral colour palette.