What would be more natural than to provide an optician with a feast for the eyes? Interior design for Hunke’s family business.

Hunke eyewear

Ludwigsburg / 2013–2017

What would be more natural than to provide an optician with a feast for the eyes? Interior design for Hunke’s family business.

Hunke eyewear

Ludwigsburg / 2013–2017

Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 스토리텔링.

Fashion lovers and individualists appreciate the excellent selection of glasses in Hunke’s optician department, which also includes a variety of young and trendy products in the sunglasses division. Our choice of materials and colours for the optician echoes the appeal of the jewellery and watch department, but also introduces a distinctive and urban identity.

Large windows grant a maximum view into the prestigious shop interior, which in turn becomes part of the shop window itself. Colourful luminous perspex shelves attract the customers eyes and generate curiosity. The entrance from Aspergerstraße, a lively street, leads straight to the central service area and the nearby coffee bar. Positioning the service section in the heart of the room emphasises Hunke’s customer-friendly philosophy of individual consulting and personal contact. Also, in a relaxed atmosphere like this it is easy to intensify customer relations in a casual manner.

Colourful shelves zone the areas for sunglasses, corrective spectacles and the lounge, whereas bright red shelving marks the transition to the jewellery department and the staircase to the upper level. Well-illuminated cabinets in front of dark curtains inspire connotations of make-up tables and set a perfect stage to present the glasses. Unobtrusive black cabinets offer plenty of storage space for the wide product range, while the combination of angular shapes, integrated mirrors and soft fabrics creates an ambience of familiarity.

Depending on the desired level of privacy, the shop offers a variety of consulting areas: integrated zones along the façade, separated alcoves or tables at the rear end or the coffee bar are available to customers. In addition, spontaneous buyers can simply ask for professional advice directly at the cabinets.

The entire shop floor is covered with polished fair-faced screed. Loose carpets signal consulting areas and make customers feel at home. Dark wood, lapis lazuli and rose quartz tones contrast with colourful bright perspex and luminous white cabinets, defining the character of the room.

In coordination with the builders, we created welcoming interior spaces with high quality materials, forming a perfect and luxurious framework for each watch, pair of glasses and piece of jewellery in Hunke’s collection. In a one-of-a-kind fusion, our concept combines past and future elements and building parts into a sustainable retail concept for Hunke’s family business in Ludwigsburg.

수상정보

  • 2018 / iF DESIGN AWARD
    Interior Architecture - Shop
  • 2018 / China Real Estate Design Award
    Merit Award
  • 2018 / Corporate Design Preis
    Award »Corporate Staging«
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 스토리텔링.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 표면재.

Colourful luminous perspex shelves attract the customers eyes and make space for the presentation of distinctive eyewear.

Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 회상요소.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 색조.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 표면재.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 표면재.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 표면재.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 표면재.

Dark wood, lapis lazuli and rose quartz tones contrast with colourful bright perspex and luminous white cabinets, defining the character of the room.

Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 표면재.
Hunke eyewear, Ludwigsburg. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects, 위트요소.
고객사
  • Hunke GmbH
위치
  • Ludwigsburg
현황
  • 완료 (2013–2017)
프로젝트 구분
사진촬영
  • Zooey Braun
프로젝트 팀
  • Alexander Fehre
  • Gunter Fleitz
  • Peter Ippolito
  • Christian Kirschenmann
  • Tim Lessmann
  • Frank Peisert
  • Isabel Pohle
  • Enrique Sanz Segura
  • Verena Schiffl
  • Daniela Schröder
  • Anke Wankmüller
파트너
  • pfarré lighting design (Lighting Design)
저작권
  • Ippolito Fleitz Group
보도자료

매거진
도서
신문보도
온라인 미디어