We transformed an office complex into a wave of opportunities. Our new positioning for ‘die welle’.
die welle Frankfurt
—Frankfurt / 2017
"die welle", an office complex designed by architectural firm JSK, has to succeed in attracting prospective tenants in Frankfurt’s highly competitive real estate market. We worked in close collaboration with marketing specialists Oceans & Company, developing new content for redefining this high-rise building in its central, inner-city location. The repositioning was designed to differentiate the building from the remaining real estate market and to map out specific arguments for interested parties, collating and presenting them with an exciting and memorable core message. The result is a catchy positioning that reflects the undulating form of the building itself: wave of opportunities.