We transformed an office complex into a wave of opportunities. Our new positioning for ‘die welle’.

die welle Frankfurt

Frankfurt / 2017

We transformed an office complex into a wave of opportunities. Our new positioning for ‘die welle’.

die welle Frankfurt

Frankfurt / 2017


die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

"die welle", an office complex designed by architectural firm JSK, has to succeed in attracting prospective tenants in Frankfurt’s highly competitive real estate market. We worked in close collaboration with marketing specialists Oceans & Company, developing new content for redefining this high-rise building in its central, inner-city location. The repositioning was designed to differentiate the building from the remaining real estate market and to map out specific arguments for interested parties, collating and presenting them with an exciting and memorable core message. The result is a catchy positioning that reflects the undulating form of the building itself: wave of opportunities.


die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

With the repositioning under the umbrella claim wave of opportunities, we developed a robust and assertive guiding idea.


die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

A high-quality portfolio allows information to be specifically tailored to potential tenants.

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

die welle Frankfurt, Frankfurt. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
위치
  • Frankfurt
현황
  • 완료 (2017)
프로젝트 구분
사진촬영
  • Barbara Staubach
프로젝트 팀
  • Kim Angenendt
  • Nuray Gucanin
  • Axel Knapp
  • Jörg Skalecki (Partner Concept/Text)
  • Franziska Strantz
저작권
  • Ippolito Fleitz Group