Possibly the most ambitious thing a prestigious architectural firm can ever build with us: a new brand.

Orange Blu

Stuttgart / 2015

Possibly the most ambitious thing a prestigious architectural firm can ever build with us: a new brand.

Orange Blu

Stuttgart / 2015


Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Wilford Schupp是一家享誉德国本土及海外的建筑事务所。他们为斯图加特设计的国家图书馆,以及在人称“斯图加特文化一条街”上打造的诸多作品都为其带来广泛的声誉。Orange Blu是这家事务重新定位后更换的新名称,它体现出一个面向未来的发展方向和一个符合时代潮流的新面貌。在新名称的定义过程中,以及在之后的内容和视觉效果开发过程中,我们都发挥了左膀右臂的作用。在此项目中,我们所拥有丰富的行业知识和在传达战略领域条理清晰的工作方法都令客户受益匪浅。

橙色是创造力,蓝色是过程。高水平的外观设计与流程管理新理念交汇碰撞,产生出一个面向未来的建筑与工程新品牌。
对符合时代动力的新思维的感知在定义品牌认同感的过程中扮演首要角色。我们用海报性的、充满力度的,甚至偶尔掺杂挑衅性的观点为这一概念填充进内容。


Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Creativity is orange, processes are blue. Sophisticated design meets a new understanding of process management for the architecture and construction of the future.


Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects

The new identity hones the perception of a new way of thinking with contemporary dynamism. It is an approach that is charged with bold, powerful and sometimes provocative statements.


Orange Blu, Stuttgart. 프로젝트 진행 Ippolito Fleitz Group – Identity Architects
위치
  • Stuttgart
현황
  • 완료 (2015)
프로젝트 구분
Ippolito Fleitz Group
  • Kim Angenendt
  • Axel Knapp
파트너
  • Skalecki Marketing & Kommunikation