The website is designed as a source of inspiration. Here visitors can actively try out their different facets and be inspired by what they see. The website also serves as an online shop, which promotes the mix & match idea through the user navigation. The ›mydada‹ section transforms the site into your own personal website for your ideas, wishes or exchange via social media. The website uses contemporary technologies such as parallax scrolling and integrated videos that effectively portray the narrative and playful character of their content.