A Chinese jewellery brand blossoms anew – in stores, branding and communication.
Beijing / 2015
Jewellery strikes a deep emotional chord with women in China – much more so than in the West. To counteract the effects of a hectic and demanding lifestyle, Keer has created an emotional and perfectly zoned place of beauty. The central theme ‘blooming emotions’ envisages a poetic, springtime world, which is expressed in the store design and communication. The whole brand world of Keer creates a differentiating world, which invites you to relax on a journey of the heart and soul. On an international level.