close
Alfred Ritter GmbH & Co. KG Ritter Sport Schoko­zentrale
scroll
Ritter Sport Schoko­zentraleWaldenbuch, 2022

Colour Variety!

Ritter Sport Schoko­zentrale

Who isn’t familiar with the iconic chocolate bar in the square packaging with signal colours for each flavour. By transferring this famous colour blocking concept into spatial design, our new work world for family-run confectionary business Ritter Sport from Waldenbuch lives and breathes this bold and impactful identity. The result is an inspiring and motivating work environment that promotes innovation and communication, agility and diversity on every level. In addition to work stations, we have created a versatile range of meeting and retreat options for the company’s 130 employees, giving space to communication, collaboration, concentration, creativity and contemplation. An interplay of tradition and modernity forms the brand core of Ritter Sport and is discernible throughout in the company’s new work world.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  New basic formula2

New basic formula

Architectural firm ARGE architekten grebner + amann designed a new extension to the existing building from the 1980s, connecting the two halves with a glass joint. Old and new meet and employees from different teams come together in this exciting, light-filled interstitial space. The interface is intended as a communication and exchange point, with a different design on each floor. In the ground-floor Chocolate Café, guests are offered refreshments including chocolate and coffee. One floor up, the Dialogue Café promotes a place for informal exchange between meetings. While at the very top, the Fernweh Café (EN: Wanderlust Café) offers a place to let your gaze wander.

 

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  New basic formula1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l1 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l1 2
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l2

Other areas on the ground floor also symbolise the new work culture at Ritter Sport. An extended brand path runs through the ground floor as a common thread, with brand-relevant content on the walls telling stories of yesterday, today and tomorrow. The Marketplace is at the heart of the work world: a kitchen counter, alcoves, a mobile bar table and a spacious arena create a relaxed environment. Large (hybrid) conferences as well as small events can take place under its illuminated ceiling, whose shape picks up on the typical Ritter Sport format.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l3
The offices of Ritter Sport are a great example of a contemporary agile workplace that elegantly communicates the company’s ethos, tradition, and brand strategy. The focus on employee wellness, collaboration, and sustainability is evident in the choice of materials, the use of color, and the interplay of open and secludedspaces. As bright and magical as only a chocolate factory can be.
iF Design Award 2024 Gold – Jury statement
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l5
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l6 2

The Chocolate and Cocoa Workshop is located right next to the R&D department, inviting employees to develop and taste their own flavour creations. Because in the new Schokozentrale, all employees have the opportunity to experience the product from development to production, helping them identify with the new environment and become committed chocolate ambassadors for the brand.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l6 1
Context

A Brief History of Chocolate

Square, Practical, Bold
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l7  A Brief History of Chocolate
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l8 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l8 3

Something for every taste

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  Something for every taste
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l9 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l9 2
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l9 3

A differentiated range of communication and presentation loci can be found across all floors and areas: Formal and informal exchange and meeting opportunities alternate with rooms for retreat and concentrated work. Thanks to desk sharing, employees are free to choose where they wish to work – wherever the task at hand can best be accomplished.

Conference rooms offering acoustic privacy are also available for scheduled meetings, in-depth collaborations, workshops or discreet exchanges. In the semi-open Ideas Garden with its two garden arbours, ideas can sprout forth in a lush, green setting. In the central Sensory Area, on the other hand, experts can devote themselves to the sensory dimensions of chocolate without visual distraction.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l10 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l10 2
Context

Colour as a Communication Tool

Colour Boost
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l11  Colour as a Communication Tool

To further promote the company’s innovative spirit and to underline the active and energetic brand core, we have also created a highly flexible work environment with a studio feel in the form of the Ideas Workshop: With moveable room dividers that can also serve as whiteboards and pinboards, different room constellations can be realised at whim. Rollable work tables can be reconfigured spontaneously depending on team size and requirements, and the moveable furniture intuitively allows for a range of meeting and presentation formats. Creativity is possible anytime and anywhere – so the brand’s chocolate ambassadors are ideally equipped for an agile innovation process.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l13 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l13 2

Dialogue and agility

The two upper floors, home to marketing, communication and sales, also offer a wide variety of workspace options: open areas and secluded spaces, think-tanks for teams and retreats options for individuals, flexible room configurations and fixed contact points, zones for informal exchange and confidential conversations – places to discuss current issues and negotiate the future in small or large teams. These office areas are complemented by special functions such as the Multibox, a multifunctional space designed to promote team activities and positive well-being through movement. There is also a semi-open library with a reading deck at the back offering a view over the factory site. Not forgetting the Dialogue Café and the Fernweh Café (EN: Wanderlust Café), which extends onto a green roof-top terrace. The latter can be used as a temporary workplace, but also brightens the atmosphere with its biophilic design, thereby having a positive impact on employee performance.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  Dialogue and agility
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l15 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l15 2
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l16 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l16 2
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l16 3
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  The square as leitmotif2

The square as leitmotif

The lively rhythm of colour, structure and order is enhanced at the material level by a perceptible duality of traditional and modern or of Ritter and Sport: Where classic materials such as wood or tiles are used, they are contrasted with contemporary elements such as coloured edges and grouting. The square as an overriding leitmotif is found not only in the choice of materials, but also in the clear and distinctive furnishings, which refer back to the Ritter Sport trademark shape and thus ensure high recognition – even the acoustic wall panelling plays with this theme and underscores this stringency down to the smallest detail.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  The square as leitmotif1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l17 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l17 2
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  Sustainable by conviction2

Sustainable by conviction

To meet Ritter Sport’s strong desire to be as sustainable as possible, we placed particular emphasis on sourcing eco-friendly materials. Only durable, recyclable materials and products were used, which are also low in pollutants and emissions. The environmentally conscious construction method used for the entire new extension with its high user comfort received a gold certificate from the German Sustainable Building Council (DGNB e.V.). In particular, the consistent fulfilment of cradle to cradle criteria was praised, because all materials – in the architecture and interior design – can be returned to the material cycle or degraded into the biosphere without a problem. Low-emission building materials and products – from wall paint and carpet tiles to desks, chairs, lights and curtains, plants and plant pots – ensure a healthy room and work climate. Just like the biodynamic lighting concept, the lush indoor greenery with air-purifying plants and optimised room acoustics. At the same time, all these components emphasise Ritter Sport’s objective of always working in harmony with people and nature.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  Sustainable by conviction1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l18 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l18 2
This is the beating heart of the Ritter Sport brand. With our new Schokozentrale, we now have premises that promote innovation and enable even closer interdisciplinary collaboration between our employees.
Andreas Ronken, CEO Ritter Sport

Smart simplicity – a brand-in-space experience

The authenticity of Ritter Sport and its typical passion for making really good chocolate can be felt throughout – the brand identity has been consistently transferred into the space. Thanks to our holistic design, Ritter Sport’s new work world not only facilitates collegial interaction, but also active participation in all developmental processes, and as a result, strong identification with the company.

Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  Smart simplicity – a brand-in-space experience
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l20 1
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l20 2
Alfred Ritter GmbH & Co. KG Ritter Sport Schokozentrale  l20 3

Plans

Floor plans
 Ground floor
 First floor
 2nd upper floor

Facts & Figures

Client
Alfred Ritter GmbH & Co. KG
Status
Completed (2022)
Photo­graphy
Philip Kottlorz
Team
  • Arsen Aliverdiiev
  • Nadine Batz
  • Sabine Braun
  • Timo Flott
  • Kerry Anika Plieninger
  • Isabel Pohle
  • Mario Rodriguez
  • Dominik Schäfer
  • Jonathan Siegle
  • Anna Theodossiadou
Partner
  • Lichtwerke GmbH Köln, Lighting Design

Awards & Publications

Awards
top