The art of currying favour for an artist. Playing Arts as a complete identity.
Allensbach / 2012–2012
Playing Arts is an art form in which artistic ideas are evolved and combined with situational influences in an ongoing process. For the website of award-winning artist Sandra Adam, each project is revealed behind a different shape to underscore the uniqueness of each one. These shapes interact with one another in a playful and constantly evolving way to convey the underlying principle of Playing Arts. Clicking on a project gives you a Dadaistic description of its developmental phases, providing inspiring insights into the individual project. The design of the business stationery for Sandra Adam is a consistent extension of this visual concept.