Perfect rotations.
How interior design and signage system can join hands.

Gerber Signage System

Stuttgart / 2011–2014

Perfect rotations.
How interior design and signage system can join hands.

Gerber Signage System

Stuttgart / 2011–2014


Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Our studio delivered the interior architecture for the ›Gerber‹ shopping mall in the heart of Stuttgart. We subsequently developed an signage system for the mall, based on the interior design.

The entire signage system for the mall, underground car park and tenant areas was designed and implemented using two graphic leitmotifs: an elongated hole from the mall’s logo and the rings that are so much a part of the interior architecture. The graphic leitmotifs can be found in different variations on elements such as pillars, ceiling signage and the illuminated walls of the signage system, as well as on the ramp and in the parking spaces of the underground car park. Pictograms with a contemporary aesthetic and visual idiom were developed to underscore the sophisticated design of the mall, and hone the overall visual identity more keenly.


Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Icon Design Development


Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

A clever implementation and positioning of the ring motif alleviate the claustrophobic feel of the ramp and negate the depth of the car park.


Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

A different colour was assigned to each parking level. Coloured lamellae ceilings make access to the mall visible from afar.

Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.

Gerber Signage System, Stuttgart. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • PHOENIX Real Estate Development GmbH
Location
  • Stuttgart
Status
  • Completed (2011–2014)
Categories
Team
  • Michael Bertram
  • Frank Faßmer
  • Gunter Fleitz
  • Roger Gasperlin
  • Tilla Goldberg
  • Anatolij Gutsch
  • Jonas Hertwig
  • Peter Ippolito
  • Axel Knapp
  • Felix Rabe
  • Lisa Seidl
Partner
  • iconwerk (Icon Development)
Copyright
  • Ippolito Fleitz Group