Store premiere for a mail-order brand. Laura Kent says »My turn!« with confidence.
Laura Kent Store Frankfurt—
Frankfurt / 2013
The objective was to design a friendly and inviting Corporate Architecture, which particularly appeals to a 50 plus, female target audience. It should be universal and flexible enough to enable varying product presentations, yet reserved enough to give the collections that are arranged by colour a calm and pleasing background. The underlying idea was to translate the homely, private ambience of a walk-in wardrobe into a retail-ready format.