The tiny jewel in a Russian mall. A walk-in jewellery box is now open.

The Tailor Shop

Moscow / 2013

The tiny jewel in a Russian mall. A walk-in jewellery box is now open.

The Tailor Shop

Moscow / 2013

The Tailor Shop, Moscow. A project by Ippolito Fleitz Group – Identity Architects.

A project where small is undoubtedly beautiful: The Tailor Shop jewellery store nestles in a converted ventilation shaft of only 10.2 m² in Moscow’s Atrium Mall.

The fully leased mall meant it was time to get creative in order to generate new retail space within the existing floorplan. The compact size of the store sparked the idea of creating a walk-in jewellery box. Its walls are panelled in fuchsia velvet-covered diamond rhombuses, alternating with embedded rhomboid display cabinets. Sophisticated, invisible opening mechanisms for display and storage cabinets are integrated in the design. A mini cash desk contains everything necessary and mirrors the shape of a growing crystal.

The Tailor Shop, Moscow. A project by Ippolito Fleitz Group – Identity Architects.
The Tailor Shop, Moscow. A project by Ippolito Fleitz Group – Identity Architects.
The Tailor Shop, Moscow. A project by Ippolito Fleitz Group – Identity Architects.
The Tailor Shop, Moscow. A project by Ippolito Fleitz Group – Identity Architects.

The compact size of the store sparked the idea of creating a walk-in jewellery box.

The Tailor Shop, Moscow. A project by Ippolito Fleitz Group – Identity Architects.
Location
  • Moscow
    Atrium Mall, Zemljanoy Val
Status
  • Completed (2013)
Categories
Photography
  • Zooey Braun
Team
  • Michael Bertram
  • Tilla Goldberg
  • Hansen Hermawan
  • Luis Garcia Rodriguez
Copyright
  • Ippolito Fleitz Group
Publications

Books