The image of global environmental risk – and what we can do about it. Insight becomes experience.
Zurich Versicherung UmweltArena—
Zurich / 2012 / A project by Ippolito Fleitz Group, Skalecki Marketing & Kommunikation and GCGroup
Extreme meteorological events are increasing in frequency, hot weather periods are becoming longer, storms more violent and winds stronger. The effects of climate change and what each individual can do to stop it are the topics of this exhibition by Zürich Versicherungs-Gesellschaft AG in Zurich’s Environmental Arena.
Entitled ‘Change the Picture’, the exhibition uses interactive touchscreens to sensitise visitors to this very real threat in an informative yet playful way.