AXOR Starck Organic, the new bathroom fittings range by Philippe Starck for AXOR / Hansgrohe, is characterised by a very sculptural and sensual visual idiom. We developed a key visual for this product range, which is based on an elaborately constructed set design. The organic fittings are presented in a modern and tactile bathroom setting. With enticing materials and archaic forms upon a jungle-like background that positively inserts itself into the room. Four styles of bathroom with very different ambiences provide further sources of inspiration for the fittings in situ.