For dentists with a good name, a better name – and a striking new image.
Frankfurt / 2012 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation
The branding and Corporate Design for dental practice dentaloft draw on the spaciousness and emotionality of the space, and position the practice as an integrated, professional service provider with high aesthetic standards and a wellness character. The Corporate Design defines and positions dentaloft as a clearly recognisable brand. The scanned flowers convey a high standard of aesthetics, purity and naturalness, while evoking x-ray images. The flowers are also used as a pictorial structure for the range of services on offer.