The second edition for new thinking on POS is all about perception.
Point of Soul 2—
Zurich / 2012 / A project by Ippolito Fleitz Group, GCGroup and Skalecki Marketing & Kommunikation
Key themes for future store concepts consolidated in a freshly developed brand: Point of Soul. A magazine that sets new standards in contemporary thinking, debate and conceptual acuity. Its target group are businesses that run a store or plan to open one. Point of Soul is a mono-thematic magazine that strikingly highlights individual facets of one overriding theme. Individual topics are attractively portrayed and served in easily digestible portions throughout the magazine.
The result is a multi-layered product with a punch, contained within a common visual and thematic context. Special print effects, interesting materials and a varied typography further enhance the design.