VOI is an organisation from the IT sector that specialises in Enterprise Content Management. Its positioning as the ‘Voice of Information’ has been graphically depicted in a striking yet easily scalable manner by means of a modernised logo, set within graphic symbols that can be interpreted either as sound waves or quotation marks.
In implementing a selection of communication measures such as brochures, trade fair presences and website slideshows, the new corporate identity works with easily identifiable symbols such as exclamation marks, speech bubbles and other elements sourced from the world of the ‘voice’.
How can a voice be positioned as a brand?
Being a community with more than 230 members from all areas of ECM solutions, VOI is providing a unique professional expertise – independent, reliable and strong-willed.