How to give the many voices in an organisation one strong voice. And the eyes as well.
VOI “voice of information”—
Bonn / 2010 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation
VOI is an organisation from the IT sector that specialises in Enterprise Content Management. Its positioning as the ‘Voice of Information’ has been graphically depicted in a striking yet easily scalable manner by means of a modernised logo, set within graphic symbols that can be interpreted either as sound waves or quotation marks.
In implementing a selection of communication measures such as brochures, trade fair presences and website slideshows, the new corporate identity works with easily identifiable symbols such as exclamation marks, speech bubbles and other elements sourced from the world of the ‘voice’.