The result is a modular and vibrant store display system, which layers and staggers different rear walls, and creates a variable gallery of product images from a continuous, otherwise static grid. The positioning and size of collections can be repositioned within the store with each new season. The display tables are piled up upon each other; painted ‘carpets’ glazed onto the wooden floor provide additional zoning for the different product groups. A combination of table and platform with an illuminated panel provides an eye-catching feature in the entrance area. The suspended lights were designed and produced especially for this project.
Individual free-standing units were designed for different types of visual merchandise, thus enlivening the otherwise often dead area in the centre of the store and creating independent product worlds of their own. A lounge in the rear area of the space invites exhausted shoppers to rest their weary legs. Here vintage armchairs jostle with contemporary elements. Layered, overlapping ceiling sails against a mostly open ceiling continue the theme of the wall system. The lighting is a mixed concept of fitted lighting and track-mounted spotlights, which provide accented lighting effects. The façade is executed in the Tom Tailor CI blue; the visible brushstrokes create a rustic, hand-painted impression.
The overall result is a clearly recognisable system, consisting of only a few easily variable elements, which gives a unique and powerful store identity to the Tom Tailor brand.