You can leave a message and quickly make a connection.
That was our brief for the Orange brand stores.

Orange Store

Zurich / 2011 / A project by GCGroup | Ippolito Fleitz Group

You can leave a message and quickly make a connection.
That was our brief for the Orange brand stores.

Orange Store

Zurich / 2011 / A project by GCGroup | Ippolito Fleitz Group

Orange Store, Zurich. A project by Ippolito Fleitz Group – Identity Architects.

A new contemporary overall concept based on brand values and positioning, adaptable to Shop in Shop solutions. A central point in this shift was the consolidation to “OrangeMe”. With “Orange Me” Orange has started an age of individuality: Easy, personal, warm, service oriented. We adopt these values to the store design. At the same time the store shifts from a place to sell products and services to a place of communication: Product presentation and dialog with the customer become equaly important offers. The new store is a contemporary, new and unique shopping experience where customers are treated individually and get solutions in a friendly dynamic way and an unique enviroment.

Orange Store, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Orange Store, Zurich. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Orange Communications SA
Location
  • Zurich
    Hardturmstrasse 161
Status
  • Project (2011)
Categories
Ippolito Fleitz Group
  • Alexander Fehre
  • Tilla Goldberg
  • Peter Ippolito
  • Moritz Köhler
  • Markus Schmidt
GCGroup
  • Christine Götz
Copyright
  • GCGroup | Ippolito Fleitz Group