weissraum is a new dental practice in Munich’s Neuhausen-Nymphenburg district. Our task was to name the dental practice, design the interior and develop visual communication measures as part of an holistic concept. The overriding aim was to do justice to the practice’s specialisation in aesthetic dentistry and dental surgery, as well as to its positioning as »your local dentist«. »weissraum« dental practice displays a distinct, modern interior architecture, which is both natural and warm, while honouring the historical building substance in a very special way. Although the rooms appear transparent, great emphasis has been placed on discretion, thus counteracting a possible threshold fear on the part of the patient.