The identity of a whole region needs roots and development potential. Just like a tree.

WRS – ExpoReal 2010

Munich / 2010 / A project by Ippolito Fleitz Group and Emmy B.

The identity of a whole region needs roots and development potential. Just like a tree.

WRS – ExpoReal 2010

Munich / 2010 / A project by Ippolito Fleitz Group and Emmy B.


WRS – ExpoReal 2010, Munich. A project by Ippolito Fleitz Group – Identity Architects.

Die Stuttgart Region is one of the most important economic centres in Europe. The trade fair concept translates the specific duality of stability and growth in one metaphoric icon – the modern interpretation of a tree dynamically striving upward and yet is steadfastly rooted in the earth. As a symbol for stability and „grounding“, the floors and the furnishings of the stand were made of, solid materials in matching earth tones. The expansive “treetop” made of oversized silver cubes represents growth and dynamics. Imprinted motifs reflect the many facets of the region.

Awards

  • 2011 / Designpreis der Bundesrepublik Deutschland
    Nomination
  • 2011 / iF communication design award
    Award

The trade fair concept translates the factors of success of the economic region: the balance of stability and continuity on the one hand and dynamics and innovational strength on the other hand.

WRS – ExpoReal 2010, Munich. A project by Ippolito Fleitz Group – Identity Architects.

WRS – ExpoReal 2010, Munich. A project by Ippolito Fleitz Group – Identity Architects.

WRS – ExpoReal 2010, Munich. A project by Ippolito Fleitz Group – Identity Architects.

The central theme of the stand was a tree dynamically striving upward and yet is steadfastly rooted in the earth.


WRS – ExpoReal 2010, Munich. A project by Ippolito Fleitz Group – Identity Architects.

Client
  • Wirtschaftsförderung Region Stuttgart GmbH
Location
  • Munich
Status
  • Completed (2010)
Categories
Photography
  • Zooey Braun
Team
  • Gunter Fleitz
  • Tilla Goldberg
  • Peter Ippolito
  • Sherief Sabet
Copyright
  • Ippolito Fleitz Group