Core themes of future store concepts are amalgamated in a newly developed brand: POINT OF SOUL. Uniting new approaches in thinking, debate and conceptional acuity in magazine form. The versatility of these themes is visually transported in striking »points«.
The magazine uses different papers to lend a haptic structure to thematic focal points. The rough cover documents a desire for debate, while blind embossed and printed illustrations visually convey the different themes of POINT OF SOUL.