Opening campaign for the travel group’s new shops. It packs more in than the Tokyo subway.
Frankfurt / 2010 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation
STA TRAVEL specialises in individual adventure travel for young people. Several new STA branches were opened in 2009. An event was designed to draw attention to the new locations with only a limited budget yet maximum impact. Local events were identified in each of the cities at which an unannounced, surprise wild screening would reach the potential target group most effectively. High performance projectors beamed a short trailer onto the outside walls of houses. The trailer was designed to convey the typical STA travel feeling in a conceptional and contextual way using the slogan, ‘Behind every wall lives a dream… travel your dream’. Samples of soap bubble games were also on offer to match the idea.