Almost 30 member institutions of Baden Württemberg’s highly diverse dance scene have joined forces in a network to enhance their public relations activities. The most important communication medium is a website, accompanied by a range of print media. A signature motif embodying the theme of movement was developed for the Corporate Design. A bundle of lines consisting of open ellipses represents the dynamics of dance. A generative graphics engine animates the website with constantly changing ellipse patterns, whereas the print media use the signature motif in many fresh combinations.