The personality behind a brand transformed into a brand personality.
Stuttgart / 2009
It’s not easy for a woman to walk past a Sigrun Woehr shop without at least taking a look in the window or succumbing to the attraction of the shoes on display, which are personally selected by Sigrun Woehr with an enviable sense of style. The website is a virtual shop window featuring full-frame images of the shop in Karlsruhe and conveying the alluring atmosphere of the space. Colourful dots in seasonally changing colours, inspired by the collections of international designers, float lightly and jauntily over the large-format images of the space. The exclusivity of the products and the fabulous service on offer are underscored by a specially composed soundtrack, which accompanies every visit to the website in a lively and appealing manner.