The focus of the stand design is on a plus sign executed by a seamless wall of monitors. An element which symbolically unites the contributions of the architects with those of the DGNB to form a sustainable whole. A multimedia performance transmits the core messages. The stand design itself is intentionally minimal, creating a homogenous ‘golden’ platform on which the communicative content is staged, while at the same time quoting the highest certification level that can be awarded: the gold sustainability certificate. A long, white table further underscores the thematic unity of the stand partners with respect to their cooperative effort towards better design and quality of life in real estate. A continuous ceiling structure of energy-efficient LED panels bathes the stand in a golden, almost daylight-quality light, turning the stand into a pleasant and welcoming place to be.
The Federal Chamber of Architects and the German Sustainable Building Council (DGNB) wished to use their shared exhibition stand at the ExpoReal 2009 to send out a motivational message to the target group of investors: Sustainable building and architectural quality are by no means mutually exclusive. Furthermore, building certification can even increase a building’s value and therewith its marketability.