A brand re-launch has been developed for the delmod fashion business that is significantly difference from the usual fashion advertising with fashion photo and logo. A visual device (hanger) has been developed that is adaptable to all media and advertising measures, always signifies “fashion”, but most of all always offers an extremely flexible basis for content: with exciting components that can be hung on the hanger and focus on the brand direction “Das trage ich. In mir" (that’s what I bear/carry. In me). This has created for delmod a long-term and wide-functioning basis for showing changing fashion trends, while always remaining immediately recognisable.