Three years ago, Berndes thoroughly modernised its brand identity. Whereas as previously the depth of pan coating and the somewhat generic “Lust am Kochen” (Zest for Cooking) had been publicised, today the content of the message is more comprehensive. “What is Your Recipe in Life?” is the question posed by Berndes; thereby addressing values, attitudes and themes that preoccupy people. The answers to this question may well be closely connected with cooking, but could also come from associated areas of life that truly enable one to look beyond the edge of the plate.
The form of the stand is provided by 6-metre-high, asymmetrical wooden structures made of maritime pine. Their broken geometry signifies that there is no simple, i.e. straightforward and linear, path to solving complex challenges such as sustainability and social responsibility. The contours and forms of the exhibition stand are in fact as diverse as the approaches and answers that concern Berndes when it poses its question of a recipe in life. Each of the three structures symbolises one of the major themes (“Boldness”, “Innovation” and “Action”) to which Bendes has addressed its attention. Showcases presenting products that justly reflect the corresponding statements are embedded in these three display structures. The individual thematic series are assigned different landscape motifs as backgrounds. The showcases are thereby transformed into dioramas that attract the curiosity of visitors.
That Berndes is serious about sustainability is proven by the materials used for the stand. It consists of white-stained maritime pine boards that have been visibly screwed together. They are easily disassembled and can be adapted for re-use at other exhibitions. Reminiscent of transport crates, the material underlines the temporary character of the construction. The stained wooden surfaces are elegant in a reserved way, providing an appealing contrast to the perfection of Berndes’ products, which are thereby presented in an optimal setting. The entire stand is criss-crossed by bands of text in Berndes’ corporate colours that accompany the central themes with informative statements and emotional quotations. The stand fulfils the manufacturer’s most important exhibition requirement of communicating with its customers through a long seating element that runs almost the entire length of the stand. The range of possibilities for communication is augmented by an upholstered suite. Together, they signalise a generous invitation for dialogue.