A strong brand statement as space.
With an exciting interplay of content and product.

Berndes – Ambiente 2009

Frankfurt / 2009 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation

A strong brand statement as space.
With an exciting interplay of content and product.

Berndes – Ambiente 2009

Frankfurt / 2009 / A project by Ippolito Fleitz Group and Skalecki Marketing & Kommunikation


Berndes – Ambiente 2009, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

The ippolito fleitz group and the Frankfurt advertising agency Skalecki Marketing & Kommunikation for the third time have jointly developed and designed the exhibition stand for the “Ambiente” in Frankfurt. With the themes sustainability, design and energy efficiency, Berndes has boldly displayed innovation – even during a time of economic crisis – and opened up an emotional and surprising dialogue.

Three years ago, Berndes thoroughly modernised its brand identity. Whereas as previously the depth of pan coating and the somewhat generic “Lust am Kochen” (Zest for Cooking) had been publicised, today the content of the message is more comprehensive. “What is Your Recipe in Life?” is the question posed by Berndes; thereby addressing values, attitudes and themes that preoccupy people. The answers to this question may well be closely connected with cooking, but could also come from associated areas of life that truly enable one to look beyond the edge of the plate.

The form of the stand is provided by 6-metre-high, asymmetrical wooden structures made of maritime pine. Their broken geometry signifies that there is no simple, i.e. straightforward and linear, path to solving complex challenges such as sustainability and social responsibility. The contours and forms of the exhibition stand are in fact as diverse as the approaches and answers that concern Berndes when it poses its question of a recipe in life. Each of the three structures symbolises one of the major themes (“Boldness”, “Innovation” and “Action”) to which Bendes has addressed its attention. Showcases presenting products that justly reflect the corresponding statements are embedded in these three display structures. The individual thematic series are assigned different landscape motifs as backgrounds. The showcases are thereby transformed into dioramas that attract the curiosity of visitors.

That Berndes is serious about sustainability is proven by the materials used for the stand. It consists of white-stained maritime pine boards that have been visibly screwed together. They are easily disassembled and can be adapted for re-use at other exhibitions. Reminiscent of transport crates, the material underlines the temporary character of the construction. The stained wooden surfaces are elegant in a reserved way, providing an appealing contrast to the perfection of Berndes’ products, which are thereby presented in an optimal setting. The entire stand is criss-crossed by bands of text in Berndes’ corporate colours that accompany the central themes with informative statements and emotional quotations. The stand fulfils the manufacturer’s most important exhibition requirement of communicating with its customers through a long seating element that runs almost the entire length of the stand. The range of possibilities for communication is augmented by an upholstered suite. Together, they signalise a generous invitation for dialogue.

Awards

  • 2010 / Designpreis der Bundesrepublik Deutschland
    Nomination
  • 2009 / red dot award communication design
    Award
  • 2009 / iF communication design award
    Award

Berndes – Ambiente 2009, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

Berndes – Ambiente 2009, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.

Sustainability, design and energy efficiency
With these themes Berndes has boldly displayed innovation and opened up an emotional and surprising dialogue.


Berndes – Ambiente 2009, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Berndes – Ambiente 2009, Frankfurt. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Heinrich Berndes Haushaltstechnik GmbH & Co. KG
Location
  • Frankfurt
    Ambiente 2009
Status
  • Completed (2009)
Categories
Photography
  • Zooey Braun
Team
  • Frank Faßmer
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
  • Yuan Peng
  • Sherief Sabet
  • Daniel Unger
Partner
  • Skalecki Marketing & Kommunikation (Conceptual Design)
Copyright
  • Ippolito Fleitz Group