Who am I? Where am I going? Good corporate design can be a striking way of answering these questions.
wgv Leit- und Orientierungssystem—
Stuttgart / 2008
A building complex with the size and complexity of the WGV requires a clear guidance system. The signage clearly focuses on directing WGV employees through the building. Business partners, guests and clients, on the other hand, are met in person at the main reception. The graphic design for the signage pursues the simple and direct principle of being unobtrusive yet always visible. To make the most of the materials mix of glass, exposed concrete and wooden surfaces, the monochrome lettering was applied directly to the walls in three shades of dark grey to white. The guidance system is very flexible and can expand with additions and changing requirements.