What makes a good floor covering?
Do some fact-finding on the ground.

Armstrong DLW – Euroshop 2008

Duesseldorf / 2008

What makes a good floor covering?
Do some fact-finding on the ground.

Armstrong DLW – Euroshop 2008

Duesseldorf / 2008

Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects.

Armstrong is one of the world’s leading manufacturers of floor surfaces. The Armstrong exhibition stand is a visually impressive display of the broad diversity of its product range and colour palette. The stand, which is open to three sides, is designed as a communication platform. Above it hangs a veritable explosion of floor coverings of DLW Luxury Vinyl, DLW Vinyl, DLW Fibrebonded and DLW Linoleum: 260 different floor materials on 130 panels aligned on 20 radial axes.

The effect is that of a dynamic canopy of products – which is close enough to grasp yet far away enough to admire their excellent vantage effects. Exciting perspectives, ingenious overlays of different colours and materials transform a visit to the stand into a visual voyage of discovery through Armstrong’s product portfolio. The stand itself resembles a stage, which is contained by storage space and a catering kitchen at the rear, and pull-out panels integrated into the rear wall, upon which the collections can be viewed at close quarters. The bar serves as a communication area. Its large, elliptical form provides an additional, attractive focal point and makes a spacious and inviting impression.

Awards

  • 2009 / Designpreis der Bundesrepublik Deutschland
    Nomination
  • 2008 / The Ring – iC@ward international design
    Silver Ring
  • 2008 / iF communication design award
    Award
Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects.
Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects.

The effect of the suspended floor materials is that of a dynamic canopy of products – which is close enough to grasp yet far away enough to admire their excellent vantage effects.

Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects.
Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects.

Exciting perspectives, ingenious overlays of different colours and materials transform a visit to the stand into a visual voyage.

Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects.
Armstrong DLW – Euroshop 2008, Duesseldorf. A project by Ippolito Fleitz Group – Identity Architects, Surfaces.
Client
  • Armstrong DLW
Location
  • Duesseldorf
    Euroshop 2008
Status
  • Completed (2008)
Categories
Photography
  • Werner Huthmacher
Team
  • Gunter Fleitz
  • Silke Hoffmann
  • Peter Ippolito
  • Tim Lessmann
  • Lena Nöh
  • Sherief Sabet
  • Anne Schädlich
Copyright
  • Ippolito Fleitz Group